Our operation is built on three integrated business units focused on delivering “end-to-end” quality:
A network of sustainable farms. Our subsidiary HFF Management, based in Humboldt County, CA at the center of the nation’s sun-grown cannabis industry, is designed to help us source the harvested flower from a select cohort of farms that meet our strict standards for quality assurance and sustainable closed-loop growing techniques.
A cannabis exchange. Inspired by agricultural co-ops, we have built a single exchange—Humboldt Cannabis Exchange—to help operators store and process the raw product, preparing it for wholesale and retail marketplaces while preserving freshness at every step.
A dispensary and delivery platform. A third unit, Humboldt Farm Fresh, partners with a strategic set of dispensaries located throughout California, and operates a delivery service and subscription box program that allows us to showcase our own branded product alongside curated brands that meet our standards.
How We Do Things.
Our unique approach is grounded in our core values:
• High Quality. Every day we strive to grow the best product, only working with farms and partners who share our standards of excellence. Our commitment to sustainability combined with our high curation standards and swift processing ensures that we deliver product so fresh, so true to its source, that you can taste the difference.
• Shared Value. By putting relationships at the center of cooperative operating agreements, we create mutually beneficial alliances with our farmers and related partners. This emphasis on sharing value ensures that we grow together, building an ecosystem of like- minded and like-hearted businesses.
• Customer-Driven Innovation. The customer relationship begins when we deliver fresh product. Listening to and engaging our customers about their preferences and priorities ensures that we rapidly innovate our product and service pipeline to exceed their expectations.